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KMID : 0904520090250010057
Health and Medical Sociology
2009 Volume.25 No. 1 p.57 ~ p.78
Optimistic Bias on HIV/AIDS among High School Students in Seoul, Korea
Sohn Ae-Ree

Ko Seung-Duk
Tabang Florecil
Moon Jung-Sun
Abstract
This study furthers the currents understanding of optimistic bias and regarding HIV/AIDS among high school students. This study also included the degree of involvement, self-esteem and self-control of sexual behavior towards HIV/AIDS to develop of HIV/AIDS intervention program and campaign strategies and key messages.
The population of this study is senior high school students in Seoul, Korea. Eight high schools were selected randomly from each district. Fifteen hundred and thirty seven students from 8 schools participated in the survey. Fifteen hundred and sixteen cases were analyzed (twenty-one cases were excluded). A self-administered questionnaire measuring socio-demographic variables, knowledge of HIV/AIDS, and degree of involvement, self-esteem and self-control of HIV/AIDS was utilized.
Four main findings from this study are discussed: (1) First, most students had optimistic bias that they were less likely to be infected with HIV/AIDS than other persons or other students their age; (2) optimistic bias was affected by gender (p£¼.05) and reported school performance(p£¼.05); HIV/AIDS related knowledge did not significant relationship with optimistic bias. The degree of involvement of HIV/AIDS had significantly negative relationship with optimistic bias and significantly positive relationships with both self-esteem and self-control of sexual behavior (r=.17, p£¼.01, r=.25, p£¼.01); and the final predictors of optimistic bias were the involvement of HIV/AIDS, self-esteem and self-control of sexual behavior (R©÷=.112, F=31.655).
The findings suggest that the future intervention of HIV/AIDS prevention should be carefully designed and emphasized reducing a person¡¯s optimistic bias by increasing involvement of HIV/AIDS nt her than focusing on increasing knowledge of HIV/AIDS. Therefore, it is important to design HIV prevention strategies that decrease a person¡¯s optimistic bias and increase in the degree of involvement.
KEYWORD
Optimistic Bias, Knowledge, Involvement, Self-esteem, Self-Control
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